The Best Performing Banner

“Internet Advertising Revenues Continue To Soar, Reach Nearly $10 Billion In First Half Of '07” reports the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers October 04, 2007.[1] This growth “continues to point to the mainstream acceptance of the medium and advertisers' continuing reliance on it.”

This is fantastic, positive news for both online publishers and advertisers! So how can we best maximize on this advertising revenue growth and continuing upward trend? The online ads themselves, ad placement, ad sizes and formats, and ad colors each play important roles in CTR (click-through rate) and earnings for publishers and advertisers. To maximize earnings for these ads, publishers need to optimize ads, part of which is choosing the best ad sizes and locations for their pages, along with choosing effective colors. This article provides charts of current standard ad sizes, Google AdSense ad sizes, formats and Yahoo! Publisher Network ad sizes, formats, followed by recommendations and statistics on the best performing ad locations, best performing ad sizes, formats, and blending or contrasting your ads with your site.